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Joint - win road motorcycle industry
Standing Chinese motorcycle industry perspective, Kawasaki and Suzuki's cooperation is the powerful combination; standing Japanese motorcycle industry's perspective, they can also be said that the joint between the weak. But whether it is strong or weak, the joint can be said to give them a win-win. This is also an important means of large international companies together to expand the market, is the need to continue to survive and develop.

Obviously, they are the face of fierce market competition at home and abroad have long realized that in order to continue to rely on their own strength than the original share at least a small piece of "cake" in the motorcycle industry, is already a difficult up. This is the situation facing China's motorcycle industry is very similar, but unfortunately, our business seems to have this awareness. Must admit, our motorcycle enterprises are facing unprecedented market pressures, everyone shouting hard, some even going to escape this industry. How to solve it? The Japanese think of a joint. Change their weaknesses through joint because the joint can both profit. The country, we see the most current methods is price, price war. In addition it seems China no other way. Why not learn the experience to learn Japanese? United Way to go, use the other to develop their own strengths, access to markets, profit.

In fact, the country also had this attempt, when a large group of Chongqing has been engaged in combination, the joint state-owned private enterprises, etc., but all ended in failure. Other places have a similar attempt, but few succeed. The reason is that we are engaged in a joint government intervention rather than market behavior. This has been the government and the industry recognized. Engage in joint enterprises in China in addition to depending on the status of the factors affecting the market changes, policymakers personal factors, but also take into account the impact of the different institutions. Although the joint is not an easy task, but if according to market principles can really build a business alliance, then it must be a Chinese motorcycle industry has a strong strength of the new force.
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